090904 - KMM sets up campaign for ALS sufferers

Kim Myung-min sets up campaign for sufferers of ALS
September 3rd, 2009 // by javabeans

As you may know, Kim Myung-min plays a man suffering from ALS, or Lou Gehrig’s disease, in his latest film, My Love By My Side [내 사랑 내 곁에].
Kim Myung-min is now acting to raise awareness of the illness, and the Naver portal site has set up a corner promoting the “Kim Myung-min’s Happy Energy” campaign. (Happy Energy has a few campaigns in progress featuring celebrities who promote a certain cause.) The campaign allows people to make donations to an organization helping Lou Gehrig’s patients, and in less than a week of its opening, it has raised over 10 million won. (The 10 million figure was as of September 3; the donation number currently stands at 17 million won.)
One campaign administrator said, “We haven’t exposed the campaign through advertising yet, but to have raised 10 million won already in this short time is a shock we’re grateful for. I think Kim Myung-min’s heartfelt performance and his image have made a deep impression on netizens.”
Lou Gehrig’s disease is an illness that attacks the body’s motor cells, leaving intellect and consciousness intact while rendering the muscles paralyzed. As the disease progresses, even the vital organs become paralyzed, which makes eating impossible and requires feeding tubes. After immersing himself in his latest role, Kim Myung-min said, “There is still no cure, and it’s a disease in urgent need of society’s awareness. I hope that with the film, many people will take a warm interest in the patients suffering from Lou Gehrig’s disease.”
The movie My Love By My Side opens September 24.
Via OSEN, Happy Energy